Xmark Creator Program Terms

Last Updated: September 19, 2026

1. Overview

These Xmark Creator Program Terms (“Terms”) govern participation in the Xmark Creator Program (“Program”) operated by Xmark Outdoors (“Xmark,” “we,” “us,” or “our”). By applying to or participating in the Program, you (“Creator,” “you,” or “your”) agree to these Terms.

2. Eligibility

To be eligible for the Program, you must:

  • Be at least 18 years of age at the time of application.
  • Reside in the United States or otherwise be able to legally receive products shipped from the United States.
  • Produce authentic content related to fishing, hunting, outdoor activities, or other categories relevant to Xmark Outdoors’ product offerings.
  • Maintain at least one active social media or content platform with a genuine, engaged audience.
  • Comply with all applicable laws, regulations, and platform terms of service.

Applicants who do not meet these requirements are not eligible to participate.

3. Application and Selection

Submitting an application does not guarantee acceptance into the Program. Xmark Outdoors retains full and sole discretion over creator selection, including the right to accept, decline, or remove any applicant or participant at any time for any reason, with or without cause.

As a general guideline, applicants should have at least 1,000 combined followers or subscribers across all active platforms. This guideline does not guarantee acceptance. Xmark may consider applicants with fewer combined followers when their content, engagement, audience relevance, or niche is a strong fit for the brand. Meeting any guideline or threshold does not create any obligation on Xmark to accept an applicant.

4. Products and Kits

Acceptance into the Program does not guarantee that you will receive any products or kits. Xmark Outdoors determines, at its sole discretion, whether to supply products to a Creator, which products or kits are provided, the quantity, and the timing of any shipment. Product offerings may vary by creator and may change at any time.

Products provided through the Program are gifted to the Creator and do not need to be returned. The only exception is if the Creator and Xmark separately agree in writing, before shipment, that a particular item is being provided on a loan or temporary-use basis rather than as a gift.

5. Content Requirements and Creator Responsibilities

If you receive products through the Program, you agree to:

  • Use the products and produce authentic content featuring your genuine experience.
  • Create and publish content that is truthful, accurate, and reflects your honest opinion.
  • Not make false, misleading, or deceptive claims about Xmark products or the Xmark brand.
  • Conduct yourself professionally and in a manner consistent with Xmark’s brand values.

You are not required to provide a positive review. Xmark does not compensate creators based on the tone or favorability of their content.

6. Disclosure Requirements

You are solely responsible for complying with all applicable laws, regulations, and platform rules regarding disclosure of material relationships and sponsored or gifted content. This includes, but is not limited to, the U.S. Federal Trade Commission’s (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising and any comparable state or local requirements.

If you receive free products or other compensation through the Program, you must clearly and conspicuously disclose that material relationship in any content featuring those products, in a manner that is understandable to your audience. Xmark does not provide legal or compliance advice. It is your responsibility to ensure your disclosures are adequate and compliant.

7. Creator Codes

Creators accepted into the Program may receive a unique creator discount code (“Creator Code”) to share with their audience. Creator Codes provide the Creator’s audience with 5% off eligible Xmark kits at the time of purchase, subject to the following:

  • Creator Codes cannot be combined with other promotional codes, discount codes, or offers unless Xmark specifically permits the combination in writing.
  • Certain products may be excluded from the Creator Code discount at Xmark’s discretion.
  • Xmark reserves the right to modify, suspend, or discontinue Creator Codes at any time.
  • Creator Codes do not generate commissions or compensation for the Creator unless separately agreed to in a written agreement signed by Xmark Outdoors.

8. Compensation

Unless separately agreed to in a signed written agreement between you and Xmark Outdoors, participation in the Program does not entitle you to any monetary compensation, commissions, revenue sharing, affiliate payments, or other financial remuneration. Products supplied through the Program represent the entirety of Xmark’s obligation to you unless otherwise agreed in writing.

9. Intellectual Property — Creator Content

You retain ownership of your original content. Participation in the Program does not transfer ownership of your content to Xmark Outdoors.

By participating in the Program and receiving products through it, you grant Xmark Outdoors a non-exclusive, royalty-free, worldwide, perpetual license to reuse qualifying photos, videos, and other media that feature products supplied through the Program (“Qualifying Content”) for legitimate Xmark marketing and promotional purposes, including:

  • XmarkOutdoors.com (including product pages and the Fishing Academy)
  • Xmark social media channels
  • Email marketing
  • Advertising and promotional materials

This license is perpetual and survives the termination or expiration of your participation in the Program.

Xmark may make reasonable formatting modifications to Qualifying Content, including cropping, resizing, adding captions, shortening video clips, and adapting content to different formats and aspect ratios. Xmark will not intentionally misrepresent your statements, opinions, or identity in connection with any use of your content.

This license applies to Qualifying Content only. Xmark does not claim any ownership or rights to content you independently produce that does not feature products supplied through the Program.

10. Intellectual Property — Third-Party Rights

You are solely responsible for ensuring that any content you create and share does not infringe upon the intellectual property rights, privacy rights, publicity rights, or any other rights of any third party. By participating in the Program, you represent and warrant that your content, and Xmark’s use of Qualifying Content as permitted under these Terms, does not and will not violate any third-party rights. You agree to indemnify and hold harmless Xmark Outdoors from any claims, damages, or expenses arising from your breach of this representation.

11. Creator Conduct

Creators represent the Xmark brand and agree to conduct themselves in a manner consistent with Xmark’s values. The following conduct may result in immediate removal from the Program at Xmark’s discretion:

  • Publishing false, misleading, or defamatory statements about Xmark, its products, or its employees.
  • Engaging in harassment, discrimination, or hateful conduct on any platform.
  • Violating any applicable law or regulation in connection with Program participation.
  • Materially misrepresenting your identity, credentials, or audience to Xmark.
  • Any conduct that, in Xmark’s reasonable judgment, is harmful to the Xmark brand or reputation.

12. Termination and Removal

Xmark Outdoors may remove a Creator from the Program at any time, for any reason, with or without notice. Removal from the Program terminates any Creator Code associated with your participation. The content license granted to Xmark under Section 9 is perpetual and survives termination of your participation in the Program.

You may discontinue participation in the Program at any time by notifying Xmark at info@xmarkoutdoors.com.

13. Program Modifications and Discontinuation

Xmark Outdoors reserves the right to modify, suspend, or discontinue the Program or these Terms at any time. When Xmark updates these Terms, the revised version will be posted on the Xmark Creator Program Terms page at xmarkoutdoors.com/pages/creator-program-terms with an updated effective date. When reasonably practicable, Xmark will communicate material changes to active creators. Continued participation in the Program after updated Terms are posted constitutes your acceptance of the revised Terms. Xmark encourages active creators to review this page periodically.

14. No Employment, Partnership, or Agency Relationship

Your participation in the Program does not create an employment, contractor, partnership, joint venture, or agency relationship between you and Xmark Outdoors. You are an independent creator. You are not authorized to make any representations, commitments, or agreements on behalf of Xmark Outdoors.

15. Limitation of Liability

To the fullest extent permitted by applicable law, Xmark Outdoors shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your participation in the Program, including but not limited to loss of revenue, loss of profits, or loss of data, even if Xmark has been advised of the possibility of such damages.

16. Governing Law

These Terms are governed by the laws of the State of North Carolina, without regard to its conflict-of-law provisions. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts located in North Carolina.

17. Contact

Questions about these Terms or the Xmark Creator Program may be directed to:

Xmark Outdoors
Email: info@xmarkoutdoors.com